The Ridgeline, Honda's entry into the pickup market, is expected to shake up the industry when it hits local dealerships next month. With it, the Ridgeline brings a new design to the stagnating urinating Calvin decal market.

"This is long overdue," said Jeb Malloy, owner of Auto Decal Designs in Colerain. "We haven't had a new Calvin urinating decal in ages. Sure, there was a flurry of Calvin urinating on Saddam and Bin Laden decals after 9/11 and around the start of Operation: Iraqi Freedom. But those died out rather quickly. Nothing can quite motivate a pickup owner to go out and spend 5 bucks on a car decal like multi-generational brand loyalty."

In fact, Tri-state truck owners spent over $2 million last year on urinating Calvin decals.

But besides contributing to an already-booming industry, the Honda Ridgeline has also caught the eye of modern art enthusiasts.

Katie Taft, Public Relations Manager for The Contemporary Arts Center (CAC) released this statement:

"The Honda Ridgeline's arrival at local dealers couldn't arrive at a better time. Next month we unveil the Urinating Calvin Decal exhibit, and I guarantee you the hottest piece will be the Calvin Urinating on Honda Logo."

The new decal is also true to the spirit of the now-defunct Calvin and Hobbes comic strip, according to its creator, Bill Watterson.

"This is exactly what I had in mind when I drew Calvin and Hobbes," said Watterson.

"Write a few thousand strips about an imaginative young boy and his stuffed tiger, retire, then sit back and watch my creation be distastefully used as a tool of brand warfare without seeing a single penny."