CINCINNATI USA - Recent freezing weather has local Cincinnati USA brandingizers all abuzz about a possible Winter Olympics bid in 2018.  An inch of snow Monday night elevated the excitement in the local Cincinnati USA Chamber quarters to a veritable din.

Although Cincinnati has failed historically in its International Olympics bids, "Cincinnati is the proud host of the Southwest Ohio Senior Olympics and has been since 1992," contends Cincinnati USA Chamber Vice Chair Wendy Northwill, "Take that, Geneva."

Britain / Cincinnati tensions have been noticeably strained ever since London won its bid for the 2012 summer games, closely edging Cincinnati despite amazing odds in Cincinnati's favor.

To drive up the Winter Olympics talk, Cincinnati USA has made some pointed changes to their branding strategy.   Despite the popularity of the first slogan, "All together surprising", Cincinnati USA has adopted a new slogan, "Ski The Seven Hills", and peppered its website with close-up shots of some of the fresh powder moguls at Perfect North Slopes and Cincinnati's more than ample Fountain Square skating rink.

"Re-branding Cincinnati as a skiing destination was instrumental to our campaign," says Northwill, "Still, we want people to remember that Cincinnati is also an awesome place to take the family out speed skating, curling, or for a nighttime bobsled ride."