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CiN Weekly Alienates Its Advertisers
By Ted Beverage | Dealer staff writer    Wed, Jan 18, 2006
 

Don't waste cash on CiN's advertisers
CiNCINNNATI - In last week's edition of CiN Weekly, "CiN" asked its readers to somehow resist the temptation of its own advertising and stop wasting so much money.  In this special investigation, The Dealer got both CiN's Take and CiN's Advertisers' Take:

CiN's Take: Check out books and videos for free at the library.
CiN Advertiser's Take: I don't remember ever seeing the public library advertise in this rag. So why is CiN hatin' on bookstores and Blockbuster's all of a sudden?

CiN's Take: Have lunch at a restaurant only once a week. Try cooking frozen dinners at home!
CiN Advertiser's Take: Whoah CiN - you're not the same person I thought I knew. I'm getting mixed messages. Is this the same issue that has a write-up/review of about 10 local eateries along with thirty ads for other restaurants? I just couldn't understand why you would recommend something SO OBVIOUSLY CRAZY.

CiN's Take: Try going to only one bar tonight. Save money at Happy Hour!
CiN Advertiser's Take: So you're seriously suggesting I skip the Pub Crawl (page 19) even though delicious Red Stripe is the official beer of January? And why does Applebee's get a special feature on their Happy Hour (also page 19), and not Uncle Woody's, HMMMMM?

CiN's Take: Have you tried investing in a Roth IRA?
CiN Advertiser's Take: Instead of a boring financial product, how about one of those zippy cars from Jake Sweeney Mazda? Or how about the brand new SCION on the back cover? The next time you see me driving a Roth IRA on my way to Applebee's Happy Hour with my beautiful date, you can pinch me, because I'LL BE DREAMING!

CiN's Take: Or how about a 401(K) through your employer?
CiN Advertiser's Take: Only a celibate blind guy with no need for decent-looking clothes, furniture, or an apartment would fall for a scam like this "401(K)" crap. I'm not blind (yet), so I think I'll spend my extra money on Lasik surgery (page 23), and not a crappy "financial program" with my crappy employer that will do nothing to help me get laid.

CiN's Take: A pound of home brew is about $7 per month
CiN Advertiser's Take: Oh I'm sure, CiN. Why don't I just open up a speakeasy in my apartment? What - you meant coffee? Well I might as well open up a coffee shop in my apartment. Hold on CiN, I thought you were trying to help me save money?

CiN's Take: Your new coffee shop may be a valuable business investment. Try talking to 5/3 Bank's finanical advisors.
CiN Advertiser's Take:  Oh my god.. I just realized. Hey CiN - You say you want me to have more money - and yet you neglected to mention ANY of your Employment Opportunity advertisers (pages 75-92). FUHGEDDABOUTIT CiN!!
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