For years, the International House of Pancakes kept its mouth-watering, soft, supple pancakes smothered with butter, jelly, and syrup from Cincinnatians, but next month they will have opened their sixth area IHOP store.

"Research indicated that Cincinnati is the perfect test market for the IHOP brand," said CEO Julia Stewart. "Cincinnatians are pigs, er, guinea pigs of sorts.  For example, Cincinnati has taught us to build larger kitchens and refrigeration for higher volume.  Probably because you people would riot if we ran out of food.  I mean, damn, can midwesterners pork out.  We could close every other IHOP in the country and reap huge windfall profits on the gluttonous, lard-market Cincinnati stores alone!! ...Ahem, I mean market research has shown that indicators project well to the country as a whole. That's, um, why we like the area, yeah."