"It's been a good twenty-year run for the old jingle, but it's time for a fresh new sound," explained Tom Allen, Skyline Chili marketing vice president.  "With the 'My Girl' melody, the consumer is left in hungry suspense upon hearing 'What can make me feel this way?' and then finally makes the delicious connection when the chorus answers 'Skyline, Skyline, Skyline.  Talkin 'bout Skyline.'"

But why the change?

"We're trying to get away from the old fuddy-duddy image that comes to mind when hearing the old jingle," explained Allen to reporters at Friday's press conference."  Think about it.  'Twilight Time' may have been the theme to your prom if you were class of '58.  That would make you a 65 year-old geezer today.  You're retired, on a fixed pension, and probably wear Depends.  Those can get pretty expensive if you eat alot of Skyline.  We're not interested in appealing to you.  Now, take someone who slow-danced to 'My Girl.' Class of '64.  You're 59 and in the prime of your life like me. High-paying executive job, lots of disposable income, scores with chicks.  That's who we want to appeal to: the Baby-Boomer youth of Cincinnati."

Skyline is expected to stay with the Temptations melody for another twenty years, before updating again in 2025 with the 1970 Guess Who hit "American Woman," where the lyrics will be replaced with "Cincinnati Chili, get in-to, me-hee; Cincinnati Chili, I want a co-ney-hee."

In response, Gold Star announced the re-firing of spokesman Pete Rose.  "Advertising is all about market-segmentation.  And let's face it, Skyline's got the Baby-Boomer market all sewed-up.  We need to focus like a laser-beam on the generation we have a strangle-hold on:  The whiny, obnoxious Gen X'ers and the loud, brash Gen Y'ers.  We used to have a red-headed spokeslady that emulated both these generations, but we need an even more whiny, obonxious, loud, brash spokesperson.  So we're pleased to announce that Carrot Top has accepted a 5-year spokesman contact.