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By David Akadjian | Dealer staff writer
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Wed, Aug 3, 2005
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 NEWPORT - Organizers announced today that “Goetta Hard-on” would be the new slogan for the 2005 Glier’s Goetta Fest.
“We’re trying to reach a younger audience,” explained A.J. Peeseley, marketing consultant for Glier’s. “In particular, 8-14 year old males.”
Past slogans have included “Goetta Have It,” “The Goettafather,” and “Goetta Life.” While these slogans played well with the established goetta-rati, Peeseley believes the future of goetta starts with the kids.
“Goetta is sexy. Goetta is young. If you can’t get excited about goetta, what can you get excited about?”
Goettafest takes place this weekend at Riverboat Row in Newport. The “Goetta Hard-on” sculpture contest is at 7 P.M. on Saturday. |
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